{"id":8931,"date":"2023-08-02T13:00:47","date_gmt":"2023-08-02T13:00:47","guid":{"rendered":"https:\/\/bc3.es\/nous-renouvelons-notre-identite-visuelle\/"},"modified":"2023-08-02T13:00:48","modified_gmt":"2023-08-02T13:00:48","slug":"nous-renouvelons-notre-identite-visuelle","status":"publish","type":"post","link":"https:\/\/bc3.es\/fr\/nous-renouvelons-notre-identite-visuelle\/","title":{"rendered":"Nous renouvelons notre identit\u00e9 visuelle"},"content":{"rendered":"\n<p>Nous lan\u00e7ons 2023 avec un nouveau logo<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_5-2-1024x683.jpg\" alt=\"\" class=\"wp-image-7752\" srcset=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_5-2-1024x683.jpg 1024w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_5-2-300x200.jpg 300w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_5-2-768x512.jpg 768w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_5-2-1536x1024.jpg 1536w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_5-2-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Chez BC3 COCINAS, nous pr\u00e9sentons notre nouveau logo, contemporain et intemporel, avec lequel nous souhaitons refl\u00e9ter notre \u00e9volution sur le march\u00e9 au cours des derni\u00e8res ann\u00e9es, ainsi que notre positionnement en tant qu&rsquo;entreprise comp\u00e9titive et de qualit\u00e9.&#13;\n&#13;\nAu-del\u00e0 des tendances \u00e9ph\u00e9m\u00e8res, le nouveau logo pr\u00e9sente une marque consolid\u00e9e et contemporaine. Le design conserve les trois \u00e9l\u00e9ments typographiques qui donnent son nom \u00e0 BC3 COCINAS, h\u00e9rit\u00e9s de l&rsquo;acronyme du nom original de la marque et de la date de constitution de l&rsquo;entreprise : le 3 janvier 1982.&#13;\n<div id=\"mttContainer\" class=\"bootstrapiso notranslate\" style=\"transform: translate(11px, 37px);\" title=\"\" data-original-title=\"\"><\/div><\/p>\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/19c95f162714121.63da315479dda-1024x683.jpg\" alt=\"\" class=\"wp-image-7722\" width=\"857\" height=\"572\" srcset=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/19c95f162714121.63da315479dda-1024x683.jpg 1024w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/19c95f162714121.63da315479dda-300x200.jpg 300w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/19c95f162714121.63da315479dda-768x512.jpg 768w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/19c95f162714121.63da315479dda-1536x1024.jpg 1536w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/19c95f162714121.63da315479dda.jpg 1920w\" sizes=\"(max-width: 857px) 100vw, 857px\" \/><\/figure>\n\n<p>Nous avons opt\u00e9 pour une gamme de couleurs en deux tons de gris, l&rsquo;un plus froid et l&rsquo;autre plus chaud, qui, combin\u00e9s, donnent une image sobre et moderne, qui coexiste parfaitement avec la vaste gamme de finitions  en couleurs et en  mat\u00e9riaux que l&rsquo;entreprise propose dans ses produits.<\/p>\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:39% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"580\" height=\"762\" src=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-02-a-las-10.57.34-1.png\" alt=\"\" class=\"wp-image-7760 size-full\" srcset=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-02-a-las-10.57.34-1.png 580w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-02-a-las-10.57.34-1-228x300.png 228w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left\">La nouvelle image a \u00e9t\u00e9 cr\u00e9e par le designer Ib\u00e1n Ram\u00f3n, sp\u00e9cialis\u00e9 dans le graphisme d&rsquo;entreprise, la conception \u00e9ditoriale et la communication visuelle. Son travail sur l&rsquo;identit\u00e9 de BC3 COCINAS permet d&rsquo;atteindre un \u00e9quilibre entre le naturel et la singularit\u00e9, avec un logo fonctionnel et contemporain.<\/p>\n<\/div><\/div>\n\n<p><\/p>\n\n<p>Les trois signes B, C et 3, forment une composition singuli\u00e8re, dans laquelle C et 3 partagent une ligne de base, et B s&rsquo;\u00e9l\u00e8ve pour co\u00efncider en hauteur avec le 3. Le r\u00e9sultat offre un certain ton technique qui rappelle le langage math\u00e9matique, en m\u00eame temps qu&rsquo;il exprime la modularit\u00e9, comme une installation de meubles de cuisine.<\/p>\n\n<p>D\u00e9sormais, notre communication visuelle suivra un syst\u00e8me typographique coh\u00e9rent dans toutes ses manifestations, avec un traitement rigoureux et rationnel, \u00e0 partir d&rsquo;un prisme contemporain.<\/p>\n\n<p>En d\u00e9finitive, une image de BC3 COCINAS conforme \u00e0 notre positionnement en tant que marque leader et r\u00e9f\u00e9rence dans le secteur du mobilier de cuisine.<\/p>\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls=\"\" src=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_9-1.mp4\"><\/video><\/figure>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"7780\" src=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_1-1024x683.jpg\" alt=\"\" class=\"wp-image-7780\" srcset=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_1-1024x683.jpg 1024w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_1-300x200.jpg 300w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_1-768x512.jpg 768w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_1-1536x1024.jpg 1536w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_1-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"7764\" src=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_2-1024x683.jpg\" alt=\"\" class=\"wp-image-7764\" srcset=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_2-1024x683.jpg 1024w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_2-300x200.jpg 300w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_2-768x512.jpg 768w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_2-1536x1024.jpg 1536w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_2-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"7777\" src=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_3-1024x683.jpg\" alt=\"\" class=\"wp-image-7777\" srcset=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_3-1024x683.jpg 1024w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_3-300x200.jpg 300w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_3-768x512.jpg 768w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_3-1536x1024.jpg 1536w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_3-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"7772\" src=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_4-1024x683.jpg\" alt=\"\" class=\"wp-image-7772\" srcset=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_4-1024x683.jpg 1024w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_4-300x200.jpg 300w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_4-768x512.jpg 768w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_4-1536x1024.jpg 1536w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_4-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"7768\" src=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_6-1024x683.jpg\" alt=\"\" class=\"wp-image-7768\" srcset=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_6-1024x683.jpg 1024w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_6-300x200.jpg 300w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_6-768x512.jpg 768w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_6-1536x1024.jpg 1536w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_6-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"7784\" src=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_7-1024x683.jpg\" alt=\"\" class=\"wp-image-7784\" srcset=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_7-1024x683.jpg 1024w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_7-300x200.jpg 300w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_7-768x512.jpg 768w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_7-1536x1024.jpg 1536w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_7-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"704\" data-id=\"7726\" src=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/4284b6162714121.63da31547626d-1024x704.jpg\" alt=\"\" class=\"wp-image-7726\" srcset=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/4284b6162714121.63da31547626d-1024x704.jpg 1024w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/4284b6162714121.63da31547626d-300x206.jpg 300w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/4284b6162714121.63da31547626d-768x528.jpg 768w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/4284b6162714121.63da31547626d-1536x1056.jpg 1536w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/4284b6162714121.63da31547626d.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"7744\" src=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_8-1024x683.jpg\" alt=\"\" class=\"wp-image-7744\" srcset=\"https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_8-1024x683.jpg 1024w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_8-300x200.jpg 300w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_8-768x512.jpg 768w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_8-1536x1024.jpg 1536w, https:\/\/bc3.es\/wp-content\/uploads\/2023\/02\/BC3_Cocinas_Nueva_IdentidadVisual_8-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Nous lan\u00e7ons 2023 avec un nouveau logo Chez BC3 COCINAS, nous pr\u00e9sentons notre nouveau logo, contemporain et intemporel, avec lequel nous souhaitons refl\u00e9ter notre \u00e9volution sur le march\u00e9 au cours des derni\u00e8res ann\u00e9es, ainsi que notre positionnement en tant qu&rsquo;entreprise comp\u00e9titive et de qualit\u00e9.&#13; &#13; Au-del\u00e0 des tendances \u00e9ph\u00e9m\u00e8res, le nouveau logo pr\u00e9sente une marque [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"_links":{"self":[{"href":"https:\/\/bc3.es\/fr\/wp-json\/wp\/v2\/posts\/8931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bc3.es\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bc3.es\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bc3.es\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bc3.es\/fr\/wp-json\/wp\/v2\/comments?post=8931"}],"version-history":[{"count":1,"href":"https:\/\/bc3.es\/fr\/wp-json\/wp\/v2\/posts\/8931\/revisions"}],"predecessor-version":[{"id":8932,"href":"https:\/\/bc3.es\/fr\/wp-json\/wp\/v2\/posts\/8931\/revisions\/8932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bc3.es\/fr\/wp-json\/wp\/v2\/media\/7744"}],"wp:attachment":[{"href":"https:\/\/bc3.es\/fr\/wp-json\/wp\/v2\/media?parent=8931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bc3.es\/fr\/wp-json\/wp\/v2\/categories?post=8931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bc3.es\/fr\/wp-json\/wp\/v2\/tags?post=8931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}